Target audience

The target audience of my product is fans of the band Stray From The Path.
The age group generally is 16-30. I am aiming to engage fans of alternative music, because it is alternative music, the videos do not usually receive the same funding or attention that mainstream music played in the charts or on the radio would receive, which means most fans of the music actively look for this type of product rather than expecting to see it on TV. So by uploading it to social media sites; for example Facebook and Twitter and sites like YouTube, I hope that people who enjoy the music will find it even with limited publicity.

Character profile

Name: News presenter
Age: Irrelevant, but most likely a teen, purposefully playing as someone older, obviously fake wig and facial hair, implies a satirical standpoint.
Appearance:
Costume: Suit, possibly a wig and facial hair, glasses.

Character profile

Role: The main character of the video and one of the very few.
Name: The character has no name as it is not pertinent to the script or the narrative.
Age: 19
Appearance: Dark hair, tall, slim build, fairly stereotypical teenager.
Costume: Generally not too colourful, blacks, greys and dark reds. The costume isn't a set costume, the idea was to go for anything that suits the age of the character, that implies a slightly alternative music taste, and perhaps an introvert inclination.
Personality: Nervous disposition, introvert, edgy, anxious, progressively getting worse throughout the video.