Stray from the path 'Outbreak'
'90's lo-fi VHS video' look to the whole video. The exact idea behind this choice is unclear, but my interpretation of this is it creates a seemingly documentary feel. The footage looks like something you would see in a 90's documentary shown in school on an old television. This could perhaps suggest to the audience an argument based in fact, because while this is music, the band creates the music to get across a message and present their political views to the listeners. The song is about the health industry and how illness has become a business.
The video is made up of a narrative story, shots of the band performing and cut in shots of things like pupils dilating and cells within the body multiplying and reacting. The narrative story contains four characters, a middle class looking American family made up of three people, mother, father and son who looks around 11 years old, then a medical professional of some kind who gives the mother what appear to be prescription drugs. Within the video there is no dialogue or diegetic sound, the only sound is the audio of the song tracked over the top. There is limited locations in the video, the house of the family, an office in which the medical professional prescribes the drugs to the mother and a dark abandoned looking building in which the band is performing.
The music video's narrative relates directly to the lyrics and the meaning of the song, with references to how people have become dependent on taking so many tablets and prescription meds so regularly that its actually bad for them. The way that the narrative relates directly to the meaning of the lyrics is something I wish to implement into my coursework, as I think it creates a more powerful message as well as making more sense contextually.
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